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Services

Strategy & Business Development

We design growth models that merge creativity with structure.

From market analysis to business setup, we help organizations establish a strong foundation for expansion in the Netherlands, Türkiye, and beyond. We define positioning, partnerships, and go-to-market systems transforming ideas into measurable business outcomes.

Market Analysis and Positioning

Analyzing opportunities, data, and cultural codes in target markets to define the strategic positioning where the brand will gain a competitive advantage.

International Company Formation and Structuring

Focusing particularly on the Netherlands and Türkiye, managing operational processes and establishing the solid corporate foundations necessary for growth.

Investment, Incentive and Financing Strategies:

Guiding brands in evaluating financing opportunities, establishing communication systems that attract investors, and taking advantage of incentive programs.

Market Entry and Business Development Systems

Establishing strategic collaborations and designing sustainable growth models to transform ideas into measurable business results.

Strategy and business development for growth between the Netherlands and Türkiye

Entering a new market, positioning a product in another country or structuring your company in Europe are all journeys made of steps that need to happen in the right order. From our teams in Amsterdam and Ankara, Edda Creative supports companies that want to grow in the Netherlands, Türkiye and wider Europe with market analysis, positioning, company formation and go-to-market strategy, from first idea to execution.

Our approach rests on one principle: Global Mind, Local Soul. We think on a global scale and execute with respect for each market’s language, habits and way of making decisions. That way, strategy doesn’t stay in a slide deck; it turns into sales conversations, partnerships and measurable results.

Market analysis and positioning

Before entering a market, you need to understand what that market actually wants. We study demand, competitors, price levels, distribution channels and the cultural codes customers use when they make decisions. The result is a clear answer to which customers your brand should target, with which promise, and against which competitors.

  • Market and competitor analysis
  • Target audience and customer segmentation
  • Value proposition and positioning statement
  • Country-specific messaging and pricing strategy

International company formation and structuring

Setting up a company in the Netherlands (BV), opening a branch or subsidiary in Türkiye, or choosing the right structure between the two countries is the foundation of any growth plan. We manage the formation process together with our notary, accounting and legal partners, and guide you through the registered address, director structure, KvK registration, VAT (BTW) number and banking.

  • Dutch BV formation, including remote incorporation
  • Choice of legal structure and director model
  • Planning of tax and accounting set-up
  • Setting up operational processes

Investment, incentive and financing strategies

Growth usually requires funding. We assess which grants, incentive schemes and investment programmes your company qualifies for, and help you prepare the business plan, presentation and financial narrative that investors and institutions expect. We look at options ranging from Dutch R&D and innovation incentives to export and investment support in Türkiye.

  • Eligibility analysis for incentives and grants
  • Investor presentation and business plan
  • Financing roadmap

Market entry and business development systems

A go-to-market strategy defines every step until your first customer. We plan which sales channels to use, which distributors or partners to work with, which trade fairs and events to attend, and which messages your sales team should lead with. We then put the plan into practice with partnerships, prospect lists and follow-up systems.

  • Go-to-market plan
  • Building distributor, partner and customer networks
  • Sales process and CRM set-up
  • KPIs and reporting

How we work

  1. Discovery: we review your goals, current situation and target market together.
  2. Analysis: we gather market, competitor and customer data and prioritise opportunities.
  3. Strategy: we define positioning, company structure and the go-to-market plan.
  4. Execution: we put formation, partnerships and sales processes into action.
  5. Measurement: we report results regularly and update the plan based on data.

Frequently asked questions

Do I need to travel to the Netherlands to set up a company?

No. A Dutch BV can be incorporated remotely through a power of attorney and an apostille. We coordinate the process on your behalf with our notary and accounting partners.

How long does it take to prepare a go-to-market strategy?

It depends on the scope, but a go-to-market plan including market analysis and positioning is usually ready within a few weeks. Execution then unfolds over months, depending on your goals.

Which companies do you work with?

We work with SMEs, start-ups, industrial and technology companies and institutions expanding from Türkiye into Europe, or from Europe into Türkiye.

Do you also support execution after the strategy?

Yes. With our branding, digital marketing, creative production and business development teams, we take the strategy into execution.

Meaningful, Measurable, and Sustainable

We are designing growth.

Strategy

Business Development

Branding

Communication Design

Digital Marketing

Digital transformation

Collaborations

Strategies

Creative Production

Applications

Investment

Business Consulting

Training and Workshops

info@eddacreative.com

Amsterdam | Ankara

We collaborate with organizations that believe in structure, creativity, and growth.