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Strategy & Business Development

We design growth models that merge creativity with structure.

From market analysis to business setup, we help organizations establish a strong foundation for expansion in the Netherlands, Türkiye, and beyond. We define positioning, partnerships, and go-to-market systems transforming ideas into measurable business outcomes.
Strateji & İş Geliştirme – white paper airplane on a color block paper background
Edda Creative

Market Analysis and Positioning

Analyzing opportunities, data, and cultural codes in target markets to define the strategic positioning where the brand will gain a competitive advantage.

Edda Creative

International Company Formation and Structuring

Focusing particularly on the Netherlands and Türkiye, managing operational processes and establishing the solid corporate foundations necessary for growth.

Edda Creative

Investment, Incentive and Financing Strategies:

Guiding brands in evaluating financing opportunities, establishing communication systems that attract investors, and taking advantage of incentive programs.

Edda Creative

Market Entry and Business Development Systems

Establishing strategic collaborations and designing sustainable growth models to transform ideas into measurable business results.

Scope of Services · Business Development & Marketing Consultancy

Business development and marketing consultancy

We give growing companies a practical roadmap, from market analysis and marketing planning to market entry in the Netherlands and Türkiye and partnerships, and then put that plan into action with you. Our business development consultancy and marketing consultancy is not a report-and-leave model: strategy, marketing and execution come together in one team in Amsterdam and Ankara.

01 · Business Development Consultancy

We analyse target markets, customer segments and revenue streams, prioritise them and turn them into a measurable growth plan.

  • Business model and revenue stream analysis
  • Target customer and segment definition
  • Sales process and offer structure
  • Growth roadmap and KPIs

02 · Marketing Consultancy

We build a marketing strategy that defines what you say, to whom, on which channel and with which budget.

  • Marketing strategy and annual plan
  • Positioning and value proposition
  • Channel mix and budget allocation (digital, trade fairs, PR)
  • Advice on marketing team and agency management

03 · Market Analysis and Market Entry

We help you find the right opportunity, price and partners in the Netherlands, the Benelux and Türkiye.

  • Market and competitor analysis
  • Pricing and positioning
  • Go-to-market plan
  • Distributor, reseller and partner research

04 · International Growth

When you expand into Europe we handle structure, partnerships and funding from one place.

05 · Sales and Marketing Alignment

We connect processes and tools so the demand marketing creates turns into sales.

  • Sales funnel and CRM setup
  • Lead generation and follow-up processes
  • Sales decks and proposal documents
  • Performance measurement and reporting

06 · Execution and Follow-up

We don’t write the plan and walk away; when needed our digital marketing and branding teams carry out the work too.

  • Monthly strategy sessions
  • Measurable goals and reporting
  • Project-based or monthly retainer model
  • Communication in English, Dutch and Turkish

End to end: one team from strategy to execution

In business development and marketing consultancy we do not hand over a report and walk away. We define target markets and positioning with you, set the marketing plan and budget, direct brand, content, digital, trade fair and video execution, and measure and report every month.

Book a free introductory call →

Frequently asked questions about business development and marketing consultancy

What is business development consultancy?

Business development consultancy helps a company define its target markets, customer segments and revenue streams, prioritise them and put them into practice with a sustainable growth plan. At Edda Creative we run this together with marketing and brand work.

What is the difference between marketing consultancy and an agency?

Marketing consultancy decides what you do, for whom, on which channel and with which budget; an agency executes that plan. We offer both in one team: we build the strategy and, if you wish, carry it out.

Do you support international companies entering the Dutch market?

Yes. With market analysis, company formation, partner research, trade fair participation and Dutch and English marketing communication, we support companies expanding into the Netherlands and Europe from start to finish.

How is consultancy priced?

Depending on the scope we work on a project basis or a monthly retainer. After a free intro call we send a proposal that defines scope, deliverables and timeline in writing.

Which industries do you work with?

We work with SMEs and corporates in technology, defence and aerospace, industrial manufacturing, energy, fintech, automotive and professional services.

What exactly do you take on in a consultancy project?

We start every collaboration by putting responsibilities in writing: market analysis, positioning, sales materials, trade fair strategy, digital visibility and reporting, with a clear split of what we own and what you own. You can see an example scenario drawn from our real projects on our How We Work With You page.

Meaningful, Measurable, and Sustainable

We are designing growth.

Strategy

Business Development

Branding

Communication Design

Digital Marketing

Digital transformation

Collaborations

Strategies

Creative Production

Applications

Investment

Business Consulting

Training and Workshops

info@eddacreative.com

Amsterdam | Ankara

We collaborate with organizations that believe in structure, creativity, and growth.