The most common problem in consultancy and agency work is that nobody is quite sure who owns what. That is why we start every collaboration by putting responsibilities in writing. We do not share client names in the examples below; the scenarios are drawn from real projects across different sectors and are described as “Brand A”, “Brand B” and so on. Open any example to read the details.
Brand A is an engineering company in the defence and aerospace sector that produces subsystems and components. Its technical team is strong, and it has delivered projects to prime contractors and customers abroad. But none of this is visible from the outside: the website is outdated, the company presentation is told differently in every sales meeting, and the company attends defence fairs but meetings rarely turn into business afterwards. Management wants to create more qualified opportunities in prime contractors’ supply chains and in new export markets.
Our collaborations usually run for one year. For Brand A, that year looks like this:
At the end of the year Brand A does not have a one-off campaign, but a system its sales team uses every day.
Brand A’s sales team now tells the same story in every meeting. The company goes to fairs with clear goals and appointments, and meetings are followed up as soon as the fair ends. Because shareable projects and capabilities are now visible on the website and LinkedIn, prospects know the company before the first call. And management can see each month what the marketing budget has turned into.
Running work of this scope internally takes more than one marketing specialist. It requires separate skills in strategy and business development, content and copywriting in at least two languages, graphic design, digital marketing and social media, photo and video production, and trade fair organisation.
Building that in-house usually means several full-time hires, salaries and benefits, software and equipment costs, training, and months of recruitment and onboarding. And when a team member leaves, knowledge and continuity leave with them.
Working with Edda gives you access to all of these skills from the first month, through one contract and a fixed monthly budget. Scaling the team up when the workload grows, or down when it drops, is no longer your risk.
Brand B is a growing manufacturing company. Its sales team is strong, but nobody is responsible for marketing: the website, social media, catalogue, trade fairs and advertising are spread across different people and suppliers, the budget is not planned at the start of the year and results are not measured. Management is considering hiring a full-time marketing manager but is not sure what profile it needs. The goal is to give marketing a plan, a budget and a clear owner.
Our engagements usually run for a year. For Brand B, that year looks like this:
By the end of the year, Brand B has not a set of scattered tasks but a marketing function with a plan, a budget and measurement.
At Brand B, marketing is no longer done by whoever has time; it is a function with an owner and a plan. The budget is planned at the start of the year and every spend can be traced to what it delivered. The sales team finds the materials it needs on time, and if management later wants to build an in-house team, it knows from experience which profile it needs.
An experienced marketing manager cannot run all of this alone; they need design, content, digital marketing and production support. Building that team in-house means several salaries, benefits, software and months of recruitment.
With Edda Creative, you get experienced marketing management and the team behind it under one contract and a fixed monthly budget, from the first month.
Brand C is a technology company that develops industrial products and sells to dealers and corporate customers in Türkiye and abroad. Its products are strong and its customers are satisfied. Its social media, however, runs without a plan: posts are made by whoever on the team has time, in different visual styles; the LinkedIn page has not been updated for months, and Instagram shows product photos but no story. Management wants to make the company’s expertise visible, make sure prospects and partners know the company before the first meeting, and generate qualified enquiries through social media.
Our engagements usually run for a year. For Brand C, that year looks like this:
By the end of the year, Brand C has not a series of random posts but a social media routine that tells the brand’s story consistently and can be measured.
Brand C’s accounts now run regularly, consistently and in a recognisable voice. The team can focus on its own work instead of making time for social media. Prospects and partners get to know the company on LinkedIn and Instagram before the first meeting, and the sales team has current content to share in conversations. Management can see each month, in the report, what the social media budget turns into.
Social media work of this scope is not a one-person job. It takes separate skills in strategy, copywriting, graphic design, video editing, photography, ad management and reporting.
Building this in-house usually means hiring at least a social media specialist and a designer, salaries and benefits, design and editing software, equipment, and months of recruitment and onboarding. Some skills still have to be bought in from outside, and when a team member leaves, the accounts’ memory leaves with them.
With Edda, you get strategy, design, content and ad management under one contract and a fixed monthly budget, from the first month.
Brand D produces premium food products in the Aegean region, built on a family tradition spanning generations, and wants to expand into Europe. The product quality is beyond question and the story is strong. But that value does not show in the brand: the logo, packaging, website and marketplace listings all speak different languages, and when a European buyer or a delicatessen purchaser looks the brand up, they see an ordinary supplier rather than a premium product. Management wants a brand that reflects the product’s real value and earns trust in Europe.
Brand work usually forms the first phase of a longer collaboration:
Brand D now tells the story of its product’s value in the same way at every touchpoint. Buyers and purchasers see a premium producer when they look the brand up, and because risky claims are cleaned up before market entry, the risk of misleading-advertising issues goes down. The team and suppliers work from one guide, so no new material has to be debated from scratch.
Brand work of this scope takes a brand strategist, a copywriter, a graphic and packaging designer and an adviser who knows the target market. Building these skills in-house is costly, and hard to sustain once the project is done.
With Edda Creative, you get this team only for as long as you need it, under one contract and a fixed budget.
Brand E is a consultancy with a strong client base in Türkiye that now wants to win clients in Europe. It has a website, but it only shows up in Turkish searches; there is little English content, the technical setup is outdated and enquiries are not measured. Management wants to turn the website into a sales channel that works in both markets.
SEO results build up over time: the first months lay the foundations, the following months build visibility.
Brand E now appears in searches related to its services in both Türkiye and Europe. The website is no longer just a business card but a channel that brings in enquiries. Management can see in the report which pages and which market generate leads.
This scope takes a web developer, an SEO specialist, content writers in two languages and an analytics specialist. Building that team in-house means high salaries and software costs and long recruitment times, and some of these skills do not add up to a full-time workload.
With Edda Creative, you get all of these skills under one contract and a fixed monthly budget.
Brand F is a technology company with a technically ready enterprise software product that it wants to sell to corporate customers in Europe. The product is strong, but the structure to bring it to corporate buyers is missing: it is unclear which country to start with, the sales material does not answer the questions of procurement and information security teams, and there is no target account list. Management wants to win its first enterprise customers in Europe.
Brand F enters Europe with a plan and clear priorities rather than at random. Because procurement and information security questions are answered in advance, conversations move faster. Management can see each month how many target accounts were reached and which opportunities are progressing.
Building these two functions, market entry leadership and the export sales operation, in-house usually means a team of at least six people and a set-up period of six to twelve months, plus overheads and management time.
With Edda Creative, you get the same structure from the first month, under one contract and a fixed budget. The difference is not only in cost, but in time, continuity and management effort.
Brand G is a technology company exhibiting at a major trade fair in Europe. The fair is six weeks away; the stand needs a backwall and a reception counter design, the organiser’s technical requirements are strict, and the company has no up-to-date promotional film to show at the fair. Management wants the stand to stand out in a crowded hall and wants visual content it can keep using after the fair.
Creative production can run as a stand-alone project; within a yearly collaboration, every fair and campaign follows the same visual language.
Brand G’s stand is ready on time, meets the technical requirements and is consistent with the brand, with no last-minute print problems. The videos and visuals made for the fair keep working in sales and communication long after it.
Stand design, print preparation, filming and editing each take their own expertise and equipment. Keeping them in-house means permanent staff and equipment costs for work you need a few times a year.
With Edda Creative, you get this team only when you need it, with scope and price agreed up front.
Brand H is a production company that wants to develop its team’s creative production and digital marketing skills and has applied to a support programme to do so. The programme’s specification sets out duration, number of sessions, deliverables and acceptance criteria in detail. Management wants the team not just to listen, but to apply the new skills in its own projects.
Training programmes can run on their own or as part of a longer consultancy engagement.
Brand H’s team learns new skills by trying them on its own work, so at the end of the programme it has applied projects, not just certificates. Because compliance with the specification is shown from the start, the support programme’s procedures run smoothly too.
A programme of this scope takes expert trainers in several fields, programme management and documentation. Finding and coordinating them one by one takes time and makes it hard to keep the programme coherent.
With Edda Creative, the whole programme is run by one team and one responsible person, in line with the specification.
Brand I is a consultancy operating in Türkiye that wants to set up a company in the Netherlands to be closer to its European clients. Management does not know the process: which documents are needed, and in what order the notary, Chamber of Commerce (KvK), VAT number (BTW), bank and accounting steps should happen. The goal is to set up the company quickly and correctly and start operating in Europe.
Formation is a one-off service, but most companies continue their European growth with us afterwards.
Brand I starts operating in the Netherlands without losing time in an unfamiliar bureaucracy, with every step handled through one point of contact. Because communication can run in Turkish and English, management can follow each stage with ease.
Handling the formation yourself means separate contact with the notary, KvK, tax office, bank and accountant, language and regulatory hurdles, and repeated correspondence. One wrong or missing step can delay the process by weeks.
With Edda Creative, the process runs from one document with the timeline and fees agreed up front.
At Edda Creative we work with companies in the following areas. You can find the details of each on its own page:
If you would like to talk about the working model that would suit your company, write to us: info@eddacreative.com
