Edda Creative at Eurosatory 2026: Defence and Security in Paris

Edda Creative attended Eurosatory 2026, held at Paris Nord Villepinte on June 15–19, 2026. At one of the world’s most prominent gatherings for the defence and security sectors, Edda Creative was represented by our founder, Eda van Dijk – Şengül. Throughout the exhibition, we met international brands, technology companies and industry leaders. Our agenda covered new collaborations, market entry strategies and global communication opportunities.

Eurosatory 2026: a record-breaking edition

According to the organiser, COGES Events, Eurosatory 2026 brought together more than 2,100 exhibitors from 64 countries across over 185,000 m² in four halls. Key themes included drones and autonomous systems, counter-UAV capabilities, command, communications and cybersecurity, land, air and maritime vehicles, simulation and logistics, and civil protection and crisis management.

Turkish defence industry in Paris

The Turkish defence industry had a strong presence at the fair. The stands of brands such as ASELSAN, CANiK and BMC stood out for telling their brand stories as much as presenting their products. Before the visit, we prepared a guide bringing together the Turkish exhibitors with their halls, products and contact details, and planned our meetings around it.

What does a communication agency look for at a defence fair?

In technically complex sectors such as defence and security, products are complex, decision cycles are long and stakeholders are multinational. The job of communication is therefore not to exaggerate, but to clarify. At Eurosatory, we observed in particular:

• One message, a strong stage: The stands that stood out made one claim, big and clear. One-line messages such as “Global leader in GNSS-free navigation” are far more memorable than product lists.
• Capability, not product: Successful brands talk about the problem they solve and their impact in the field, not just a product.
• A fair is part of a communication process: Announcements before the fair, content during it and follow-up afterwards decide whether a first contact at the stand turns into a real business relationship.

Edda Creative for defence and technology brands

We develop strategic communication and brand management solutions that help companies in defence, security, advanced technology and innovation build a strong presence not only in their domestic markets but on the global stage. We work with brands on brand architecture, exhibition experience design and communication for European markets.

With the new connections, industry insights and partnership opportunities gained at Eurosatory, we have further strengthened our global network. We remain dedicated to supporting brands that are expanding into new markets, growing their international visibility and driving global growth.