Edda Creative at WoTS 2026: Industry and Technology at Jaarbeurs Utrecht

Edda Creative attended World of Industry, Technology & Science (WoTS), held at Jaarbeurs Utrecht on September 22–25, 2026. As one of the largest biennial technology fairs in the Benelux, WoTS brings industry, electronics and laboratory technology together under one roof. We visited World of Industry to see first-hand how industrial and technology brands in the Netherlands present themselves.

WoTS 2026: three worlds, one fair

WoTS spans several halls at Jaarbeurs and is built around three areas: World of Industry (Halls 7 and 8), World of Electronics (Halls 8 and 9) and World of Laboratory (Halls 10 and 11). The agenda covers automation, robotics, digitalisation, sustainability and advanced manufacturing. More than 20,000 professionals, engineers, researchers and students were expected over the four days.

What is a creative agency doing at an industrial fair?

Industrial and technology brands often focus on the technical strength of their products, yet what actually reaches decision-makers is how clearly and credibly that strength is communicated. A trade fair is the best place to observe this: what catches attention at a stand within seconds, which message sticks, and how a complex product becomes a simple story.

At Edda Creative, we work with brands in energy, defence, automotive and technology. During our visit to WoTS, we focused on:

• How technical products are presented through stands, visuals and video
• The communication style and brand consistency of Dutch industrial brands
• How pre- and post-fair digital communication shapes the visitor experience
• New collaboration opportunities for brands doing business between Türkiye and the Netherlands

What stayed with us

In technically complex sectors, strong communication has one thing in common: clarity. The brands that stand out are those that explain what they do at first glance and back it up with a consistent visual language and well-crafted content. A fair is not just a three- or four-day meeting; it is part of a communication process that starts before the event and continues long after. Social media, LinkedIn content, corporate films and post-fair follow-up decide whether a first contact at the stand turns into a real business relationship.

Edda Creative for brands in the Netherlands

With our team working in Türkiye and the Netherlands, we support Dutch brands with social media management, content and video production, brand identity and trade fair communication. Fairs like WoTS help us understand these brands’ needs on the ground and shape their communication more precisely.

If you would like to plan your trade fair presence, product launch or the digital communication of your industrial brand together, get in touch. Read more about how we work with Dutch brands on our page about outsourcing social media in the Netherlands.

Event details
World of Industry, Technology & Science (WoTS) 2026
Dates: September 22–25, 2026
Venue: Jaarbeurs, Utrecht, the Netherlands